Top 5 Virtual Fitness Programs on Unified Platform in Australia Q2 2022

In Q2 2022, virtual fitness programs in Australia displayed diverse performance trends across metrics such as weekly downloads, revenue, and active users. According to data from Sensor Tower, here is a closer look at the top 5 apps in this category.

Fitbit: Health & Fitness saw a varied trend in its weekly revenue. Starting at approximately $79K at the end of March, the revenue experienced a dip mid-quarter, reaching around $52K in the last week of May, before peaking at about $90K in the final week of June. Weekly downloads for the app began at 7.1K, dipped to about 5K in early June, and then climbed back to around 6.4K by the end of the quarter. Active users remained relatively stable, fluctuating between 180K and 195K.

Strava: Run, Bike, Hike exhibited a steady revenue increase early in the quarter, peaking at around $75K in late May before declining to approximately $45K by the end of June. Downloads started at 5K, dipped to around 3.7K in early June, and then rose to 5.3K by the quarter's end. The app's active users saw a slight decrease from 234K to around 213K.

Sweat: Fitness App For Women experienced a fluctuating revenue trend, starting at about $44K and peaking at around $51K mid-June, before ending the quarter at approximately $42K. Downloads showed a slight increase from 1.4K to 1.7K mid-quarter but dropped to around 1.2K by the end of June. Active users remained relatively stable, fluctuating between 14K and 11K.

Zwift: Ride and Run had a consistent revenue performance, starting at around $21K and peaking at approximately $30K in late April and June. Downloads remained relatively stable, starting at 406 and ending at 513. Active users showed a slight increase from 2.4K to about 2.7K mid-quarter before stabilizing at around 2.5K.

Kic: Health, Fitness & Recipes exhibited a consistent revenue trend, starting at $29K, peaking at around $32K in early April, and ending the quarter at approximately $27K. Downloads fluctuated slightly, starting at 567 and ending at 482. Active users remained stable, with minor fluctuations around the 2.8K mark throughout the quarter.

These insights on the performance of the top virtual fitness programs in Australia for Q2 2022 come from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.